Instagram is the most engaging platform of social media. This platform is more like free advertising of products and services. The businesses can have colossal exposure and connect with a large global audience. You would have heard of freelancing business on Instagram. This is one of the growing businesses in the era of digitalization. This app has enough potential that freelancers have overlooked it.
It is believed that Instagram is used only by designers or artists to showcase their work. But it isn’t like that. This platform has also given a massive opportunity for freelancers to show off their skills and gain engagement. To attract clients to your work, you can leverage upviral, which will help you to enhance and strengthen your feed with engagement. This will help you to create an impact and help you to gain clients.
In this article, let us discuss how freelancing businesses can use Instagram.
What Does a Freelancer Marketer Can Do on Instagram?
Freelancers on Instagram work with clients to increase brand awareness, create posts, develop a social media strategy, run social media ads, and more. As a freelancer marketer, you are supposed to create graphic designs, develop a promotional content strategy, write memes, manage videos, and connect your clients to their target audiences.
Freelancers even interact with the client’s audience through Instagram by providing updates, making announcements, answering questions, and clarifying rumors. Being a freelancer, it is required to communicate effectively with audiences on a global scale.
Skills Required to Become a Freelancer Marketer on Instagram
There are different projects and client requirements when it comes to promoting on Instagram about their brands. There are some common skills possessed by freelancers, such as;
- An ability to research and source high-quality content and design to attract large groups of audiences.
- To understand the specific audience of Instagram, especially those who are related to the client’s target market.
- An ability to develop and strategize marketing promotions designed to drive traffic, generate revenue, and gain exposure.
- An ability to turn leads into sales by launching and developing digital marketing campaigns.
- Alertness that enables you to counter threats and opportunities through Instagram
- Connecting with prospects, potential customers, and partners through social platforms like Linkedin, Instagram, and Facebook.
Responsibility of Freelancer Marketer on Instagram
- Remain with emerging and current Instagram capabilities and trends
- Align the objectives and goals of the client by launching and creating Instagram promotional strategies
- Creating email campaigns to make use of Instagram
- To drive more traffic to the business website
- Analyzing and checking the performance of Instagram campaigns
- Gathering analysis and data report to submit to the senior management
- Taking advantage of trends and making use of relevant hashtags
- Ensuring consistency through multiple Instagram campaigns
- Posting videos, photos to gain engagement and shareability
Tips to Use Instagram for Freelancing Business
1. When to Post on Instagram?
Timing plays an important role when coming to post something on Instagram. As you know, there are different time zones around the world. Catch the clients by posting things on downtime, like when they are looking through Instagram to kill time. The best time to post on Instagram is from 7.00 am to 10.00 am in the morning.
The younger generation is the one who uses their phones as soon as they get up or scroll through Instagram while having their breakfast. You can post things between 12:30 and 2:30 pm and during the evening rush between 5:30 pm and 6:30 pm.
2. What to Post?
To make your Instagram account successful, it is by making it aspiring. Many audiences feel that following influencers can help out. For instance, if they want to become a fit and healthy person, they would always look at the brands that follow and maintain a healthy lifestyle. This gives a positive reason to follow you.
As a freelancer, you can make reels on how to make healthy and tasty recipes to keep you fit. Furthermore, you can buy instagram reels views to gain more views in less time and make your video go viral organically. As a result, this will help your reels to get engagement. You must also keep a balance between informative content about your brand as well as mixing fun and humorous images.
3. Hashtags
One of the possible ways to reach large audiences is by using relevant hashtags on the content you post. By using hashtags, your product or brand can easily get exposed to the audience who don’t follow you. It is an excellent tool for marketing. Instagram sets a limit on hashtags. That is, you can use only 30 hashtags per post. Have a mix of targeted relevant tags and popular ones to have a balance between the tags.
In this way, you can increase the number of likes on your posts. You can also gain attention from the customers quickly and make them buy your products and services. To know which tag is suitable for your post, you need to search for the tags. This will help you to know whether your post is ideal for the tagged images.
Ways to Make Money as a Freelancer Through Instagram
1. Arrange Caption Writing Services
Many small businesses make use of Instagram to pull in new customers. There are many ways through which a brand can attract customers. But most importantly, a caption written down to your post grabs attention instantly. There are very few people who can write good captions. You can offer this service to businesses to create captions for their Instagram posts. To grab more attention from the consumer’s side, you can also write headlines regarding the posts.
2. Sell Out Photographs
Instagram is all about the pictures. As per the result, appealing photographs and products can produce better results in terms of sales. Drawings, photos, posters, films, virtual effects, and animations can be sold in videos and images. Add compelling titles to make the audience land directly on your website in each post. To increase inbound traffic on your website, you can try out buy instagram reels likes and maximize your social media presence. This will also help you to get popular seamlessly.
3. Affiliate Marketing
This marketing has now become a popular means to earn money. A freelance affiliate marketer is a person who promotes a business’s products and services and earns commissions. The marketer is responsible for driving sales and setting up the website. You get paid based on the number of clicks done by someone on the website link and purchases made on a product or service.
Final Thoughts
Instagram is an excellent platform for an individual looking to turn their career into an aspiring freelancer. Being creative and knowledgeable about Instagram can help you become a freelancer. Here are some tips, responsibilities, and ways through which you can be a fantastic freelancer. With the help of this guide, get along on your freelancer journey and be a successful freelancer.