Launched in 2016, the TikTok platform broke into the social media setting by supporting all users to create short-format videos for up to three minutes. By 2023, TikTok had become the center point for entertaining content generated by everyday audiences, participating in raw, appealing, and funny splice-of-life times and pranks, merging online users all over the world, and developing an altered global culture of generators and viewers participating in everyday life in the 21st century.
Social media ads utilizing videos efficiently get your brand in front of more audiences and share your goal audiences. These ads create awareness for your brand, increase connections, and boost engagement with your goal audience, ultimately raising your business income. Video marketing permits your brand to attach to your goal audience more personally and appealing. Then, the video content has high product value and is targeted to your conscious audience; users will connect your brand with rate relevance and usefulness. If possible, you can get TikTok Viewers and followers with your regular strategies to gain more views in less time.
TikTok Ad Formats For Content Marketing
TikTok permits brands to generate a diversity of video ads. TikTok has five important ad formats:
TikTok TopView
All TikTok users can unlock their TikTok app, and they are likely to promptly notice your ad in their “For You” district, so it’s hard to miss. TikTok Top View ads are a brand-used ad layout among brands and buyers, using their instantaneous observability among users.
These ads can be set to 60 seconds long, with the following specific
- Handed Resolution: greater than or equal to 540 by 960 pixels (px), 640 by 640 px, or 960 by 540 px.
- Select Ratio: 9:16, 1:1, or 16:9
- File Categories: mp4, .mov, .mpeg, .3gp, or .avi
- File Size: less than or equitable to 500 megabytes
- Bitrate: greater than or equitable to 516 kilobits per second (Kbps)
FullPage Brand Takeover Ads
Users can find the ads temporarily “take over” a user’s view screen for three to six seconds. These ads are more minor than TopView ads but show when users unlock their TikTok app. Each user can only notice one Branded substitute ad per day.
Many brands utilize this format to direct users to a landing page or an objection they pose. However, these ads are more costly. This format is used by brands that previously had a settled following on TikTok.
TikTok Brand Takeover Ad Specific
- Handed Aspect Ratios: 9:16, 1:1, or 16:9
- File categories for Video: .mpeg, .3gp,mp4, .mov,
- File categories for motionless Images: JPG or PNG
- File Size: less than 50 kilobytes
- Video time : 3 to 5 seconds
TikTok In-Feed Ads
These are more usual but autoplay ads that users notice as they navigate amongst the TikTok app. The users can set it to 60 seconds long with sound, but TikTok handles video times between 9 and 15 seconds for more extensive engagement. Just like frequent videos that show in users’ “For You” feeds, these in-feed ads can also be liked and participated by users.
Brands can attach a Call-To-Action (CTA) and a landing page link to these ads, making it simple for users to take action and boost brands’ convincing quality.
In-feed ads are the most cost-efficient ad format, with ad quality starting at Cost Per mile/thousand impressions.
TikTok In-Feed Ad Specific
- Handed Resolution: greater than or equal to 540 by 960 pixels (px), 640 by 640 px, or 960 by 540 px
- Handed Side Ratios: 9:16, 1:1, or 16:9
- File Categories: MPEG, .3gp,mp4, .mov, or .avi
- File Size: less than 500 MB
- Video timing: up to 60 seconds, but 9 to 15 seconds is handed.
Branded Hashtag Objection
This is a tracing TikTok highlight that has been demonstrated to be most popular. It lets users express their creativity and donate to an online cultural campaign.
Brands can ask users to share by posing an objection and generating a popular hashtag. Branded Hashtag objections are intended to elevate brand awareness and improve engagement. When a user selects a Branded Hashtag, it takes them to the brand’s landing page, which displays other curated videos highlighting the same hashtag. Most users can access the TikTok Counter because it helps to raise real-time likes, views, and video count
Branded Effect
Branded Effects empower brands and their audiences to establish their creativity on TikTok by generating personalized filters and visual experiences through stickers and specification effects. This ad format is suitable for handling a younger, camera-absorbed demographic.
It’s handed to brands to connect Branded Effects with other TikTok ad formats and cooperate with TikTok influencers to improve reach and engagement.
The Final Analysis
TikTok marketing is promoting a brand, products, and services to customers on TikTok. Common TikTok marketing plans involve; Creating trend-driven integral content using famous TikTok hashtags and integrating TikTok influencers into advancement campaigns.