Category: TikTok

Launched in 2016, the TikTok platform broke into the social media setting by supporting all users to create short-format videos for up to three minutes. By 2023, TikTok had become the center point for entertaining content generated by everyday audiences, participating in raw, appealing, and funny splice-of-life times and pranks, merging online users all over the world, and developing an altered global culture of generators and viewers participating in everyday life in the 21st century.

Social media ads utilizing videos efficiently get your brand in front of more audiences and share your goal audiences. These ads create awareness for your brand, increase connections, and boost engagement with your goal audience, ultimately raising your business income. Video marketing permits your brand to attach to your goal audience more personally and appealing. Then, the video content has high product value and is targeted to your conscious audience; users will connect your brand with rate relevance and usefulness. If possible, you can get TikTok Viewers and followers with your regular strategies to gain more views in less time.

TikTok Ad Formats For Content Marketing

TikTok permits brands to generate a diversity of video ads. TikTok has five important  ad formats:

TikTok TopView

All TikTok users can unlock their TikTok app, and they are likely to promptly notice your ad in their “For You” district, so it’s hard to miss. TikTok Top View ads are a brand-used ad layout among brands and buyers, using their instantaneous observability among users.

These ads can be set to 60 seconds long, with the following specific

• Handed  Resolution: greater than or equal to 540 by 960 pixels (px), 640 by 640 px, or 960 by 540 px.
• Select Ratio: 9:16, 1:1, or 16:9
• File  Categories: mp4, .mov, .mpeg, .3gp, or .avi
• File Size: less than or equitable to 500 megabytes
• Bitrate: greater than or equitable to 516 kilobits per second (Kbps)

FullPage Brand Takeover Ads

Users can find the ads temporarily “take over” a user’s view screen for three to six seconds. These ads are more minor than TopView ads but show when users unlock their TikTok app. Each user can only notice one Branded substitute ad per day.

Many brands utilize this format to direct users to a landing page or an objection they pose. However, these ads are more costly. This format is used by brands that previously had a settled following on TikTok.

TikTok Brand Takeover Ad Specific

• Handed Aspect Ratios: 9:16, 1:1, or 16:9
• File  categories for Video:  .mpeg, .3gp,mp4, .mov, 
• File  categories for motionless Images: JPG or PNG
• File Size: less than 50 kilobytes 
• Video time : 3 to 5 seconds

TikTok In-Feed Ads

These are more usual but autoplay ads that users notice as they navigate amongst the TikTok app. The users can set it to 60 seconds long with sound, but TikTok handles video times between 9 and 15 seconds for more extensive engagement. Just like frequent videos that show in users’ “For You” feeds, these in-feed ads can also be liked and participated by users.

Brands can attach a Call-To-Action (CTA) and a landing page link to these ads, making it simple for users to take action and boost brands’ convincing quality.

In-feed ads are the most cost-efficient ad format, with ad quality starting at Cost Per mile/thousand impressions.

TikTok In-Feed Ad Specific

• Handed Resolution: greater than or equal to 540 by 960 pixels (px), 640 by 640 px, or 960 by 540 px
• Handed Side Ratios: 9:16, 1:1, or 16:9
• File Categories: MPEG, .3gp,mp4, .mov, or .avi
• File Size: less than 500 MB
• Video timing: up to 60 seconds, but 9 to 15 seconds is handed.

Branded Hashtag Objection

This is a tracing TikTok highlight that has been demonstrated to be most popular. It lets users express their creativity and donate to an online cultural campaign. 

Brands can ask users to share by posing an objection and generating a popular hashtag. Branded Hashtag objections are intended to elevate brand awareness and improve engagement. When a user selects a Branded Hashtag, it takes them to the brand’s landing page, which displays other curated videos highlighting the same hashtag. Most users can access the TikTok Counter because it helps to raise real-time likes, views, and video count

Branded Effect

Branded Effects empower brands and their audiences to establish their creativity on TikTok by generating personalized filters and visual experiences through stickers and specification effects. This ad format is suitable for handling a younger, camera-absorbed demographic. 

It’s handed to brands to connect Branded Effects with other TikTok ad formats and cooperate with TikTok influencers to improve reach and engagement.

The Final Analysis

TikTok marketing is promoting a brand, products, and services to customers on TikTok. Common TikTok marketing plans involve; Creating trend-driven integral content using famous TikTok hashtags and integrating TikTok influencers into advancement campaigns.

Are you looking to uplift your brand’s growth on TikTok? If yes, don’t worry; you have reached the right place to gain the required tips. TikTok has become a significant app to create and share unique short videos. So, if you plan to use it for brand promotion, it is a great choice.

See your competitor’s post and take inspiration to create videos. Add the important details and publish the videos at the right time. It helps you improve your fame and exposure faster. On the other hand, choose to use the TikTok likes generator to elevate your engagement. It saves your reputation and time to focus well to achieve success. Anyway, learning and following some tips are essential for good growth. Let’s explore the tactics!

⭐ 6 Tips That Help to Boost Your Brand’s Growth on TikTok   

Do you want to promote your brand using TikTok but lack ideas on how to get the expected results? Here are the prominent tactics you need to try to gain the expected fame and growth on TikTok. Are you excited to learn the tips? Aren’t you? Let’s start!

• Optimize your tiktok profile 
• Share engaging videos
• Include trending audio 
• Partner with other brands 
• Add hashtags correctly  
• Analyze your video’s performance 

1. Optimize Your TikTok Profile 

The primary strategy you need to follow is optimizing your profile. It is mandatory because most users check the profile first to get the products. So, consider it and use a memorable username without fail to get famous faster. Add a high-quality picture that is more relevant to your brand. Write a compelling bio to make users understand your brand’s value. Even, plan and include the correct keywords to improve your content’s discoverability. Focusing and optimizing your profile correctly supports you in elevating your fame and growth within a short while. 

2. Share Engaging Videos 

One of the main strategies you need to follow to uplift your brand’s growth is uploading engaging videos. Remember, it should be relevant to your brand and engaging. Keep it short and share many videos. Also, never avoid the quality as it is more important. Add suitable keywords and publish at the right time to get many views and likes. If you follow the idea consistently, it helps you increase your fame and growth faster. 

3. Include Trending Audio 

TikTok is a visually appealing platform that lets users share many videos. If you are using the TikTok app for brand promotions, it is the best idea. But, if you wish to elevate your presence, add and share videos with trending music. It should be suitable for your brand’s niche to get higher engagement. You can even plan and get free TikTok likes to improve your reach. It further supports you in increasing your exposure within a short while. So, share videos, add trending audio, and post them to get the expected results.

4. Partner With Other Brands 

Need to elevate your reach and fame on TikTok? No worries, work with a famous brand. However, both your aims will be the same so if you work together, it gives good results. To achieve higher engagement, start to select a reputed brand to colleburate with. Discuss the main factors and your goals to create excellent promotional videos. Learn some ideas from them and teach the tactics you know to bring the outcomes the best one. Whenever you don’t get ideas, implement this strategy and boost your fame quickly. 

5. Add Hashtags Correctly  

Gauging the audience’s attention is easy when you upload quality videos. To increase your discoverability, you have to add suitable hashtags. Try to select and add relevant hashtags to your promotional videos. It will be better if you include about 4-5 hashtags to get better engagement rapidly. Also, avoid adding hashtags that are too competitive. Plan well and add relevant hashtags to boost your visibility within a short while. 

6. Analyze Your Video’s Performance 

Sharing promotional videos is the main thing you have to follow to escalate your presence on TikTok. But, if you wish to improve your reach, check the video’s performance. Use the analytics to know how many likes, views, and engagement. If it gives better results, continue following the hacks. Whenever you upload videos, try to monitor them to improve your strategies for the future. Doing so will help you increase your exposure shortly. 

Last Glance 

TikTok is a reliable and helpful app that allows users to engaging short videos. To win over the competitor’s strategies, learning and following some tactics is important. If you are confused, just check out and implement the tricks listed in this article. Don’t skip any of the strategies to elevate your fame and presence on TikTok. Repeat the hacks and upload short videos without gaps. If you do, it supports you in improving your popularity and brand growth within a short while. 

Instagram is the most engaging platform of social media. This platform is more like free advertising of products and services. The businesses can have colossal exposure and connect with a large global audience. You would have heard of freelancing business on Instagram. This is one of the growing businesses in the era of digitalization. This app has enough potential that freelancers have overlooked it.

It is believed that Instagram is used only by designers or artists to showcase their work. But it isn’t like that. This platform has also given a massive opportunity for freelancers to show off their skills and gain engagement. To attract clients to your work, you can leverage upviral, which will help you to enhance and strengthen your feed with engagement. This will help you to create an impact and help you to gain clients.

In this article, let us discuss how freelancing businesses can use Instagram.

What Does a Freelancer Marketer Can Do on Instagram?

Freelancers on Instagram work with clients to increase brand awareness, create posts, develop a social media strategy, run social media ads, and more. As a freelancer marketer, you are supposed to create graphic designs, develop a promotional content strategy, write memes, manage videos, and connect your clients to their target audiences.

Freelancers even interact with the client’s audience through Instagram by providing updates, making announcements, answering questions, and clarifying rumors. Being a freelancer, it is required to communicate effectively with audiences on a global scale.

Skills Required to Become a Freelancer Marketer on Instagram

There are different projects and client requirements when it comes to promoting on Instagram about their brands. There are some common skills possessed by freelancers, such as;

• An ability to research and source high-quality content and design to attract large groups of audiences.
• To understand the specific audience of Instagram, especially those who are related to the client’s target market.
• An ability to develop and strategize marketing promotions designed to drive traffic, generate revenue, and gain exposure.
• An ability to turn leads into sales by launching and developing digital marketing campaigns.
• Alertness that enables you to counter threats and opportunities through Instagram
• Connecting with prospects, potential customers, and partners through social platforms like Linkedin, Instagram, and Facebook.

Responsibility of Freelancer Marketer on Instagram

• Remain with emerging and current Instagram capabilities and trends
• Align the objectives and goals of the client by launching and creating Instagram promotional strategies
• Creating email campaigns to make use of Instagram
• To drive more traffic to the business website
• Analyzing and checking the performance of Instagram campaigns
• Gathering analysis and data report to submit to the senior management
• Taking advantage of trends and making use of relevant hashtags
• Ensuring consistency through multiple Instagram campaigns
• Posting videos, photos to gain engagement and shareability

Tips to Use Instagram for Freelancing Business

1. When to Post on Instagram?

Timing plays an important role when coming to post something on Instagram. As you know, there are different time zones around the world. Catch the clients by posting things on downtime, like when they are looking through Instagram to kill time. The best time to post on Instagram is from 7.00 am to 10.00 am in the morning.

The younger generation is the one who uses their phones as soon as they get up or scroll through Instagram while having their breakfast. You can post things between 12:30 and 2:30 pm and during the evening rush between 5:30 pm and 6:30 pm.

2. What to Post?

To make your Instagram account successful, it is by making it aspiring. Many audiences feel that following influencers can help out. For instance, if they want to become a fit and healthy person, they would always look at the brands that follow and maintain a healthy lifestyle. This gives a positive reason to follow you.

As a freelancer, you can make reels on how to make healthy and tasty recipes to keep you fit. Furthermore, you can buy instagram reels views to gain more views in less time and make your video go viral organically. As a result, this will help your reels to get engagement. You must also keep a balance between informative content about your brand as well as mixing fun and humorous images.

3. Hashtags

One of the possible ways to reach large audiences is by using relevant hashtags on the content you post. By using hashtags, your product or brand can easily get exposed to the audience who don’t follow you. It is an excellent tool for marketing. Instagram sets a limit on hashtags. That is, you can use only 30 hashtags per post. Have a mix of targeted relevant tags and popular ones to have a balance between the tags.

In this way, you can increase the number of likes on your posts. You can also gain attention from the customers quickly and make them buy your products and services. To know which tag is suitable for your post, you need to search for the tags. This will help you to know whether your post is ideal for the tagged images.

Ways to Make Money as a Freelancer Through Instagram

1. Arrange Caption Writing Services

Many small businesses make use of Instagram to pull in new customers. There are many ways through which a brand can attract customers. But most importantly, a caption written down to your post grabs attention instantly. There are very few people who can write good captions. You can offer this service to businesses to create captions for their Instagram posts. To grab more attention from the consumer’s side, you can also write headlines regarding the posts.

2. Sell Out Photographs

Instagram is all about the pictures. As per the result, appealing photographs and products can produce better results in terms of sales. Drawings, photos, posters, films, virtual effects, and animations can be sold in videos and images. Add compelling titles to make the audience land directly on your website in each post. To increase inbound traffic on your website, you can try out buy instagram reels likes and maximize your social media presence. This will also help you to get popular seamlessly.

3. Affiliate Marketing

This marketing has now become a popular means to earn money. A freelance affiliate marketer is a person who promotes a business’s products and services and earns commissions. The marketer is responsible for driving sales and setting up the website. You get paid based on the number of clicks done by someone on the website link and purchases made on a product or service.

Final Thoughts

Instagram is an excellent platform for an individual looking to turn their career into an aspiring freelancer. Being creative and knowledgeable about Instagram can help you become a freelancer. Here are some tips, responsibilities, and ways through which you can be a fantastic freelancer. With the help of this guide, get along on your freelancer journey and be a successful freelancer.